About
Hi, we’re The Gaygency.
Yes, The Gaygency is our real name, and we picked it on purpose. We're an LGBTQ+-owned marketing agency in New York, started by Daniel Montelongo in 2022, and our whole job is making websites, ads, social and brands for queer businesses and the companies that want to do right by our community.
Daniel Montelongo, founder
The founder
Hi, I’m Daniel.
I started The Gaygency because our community deserves an agency that stays. Too many businesses I cared about were getting a rainbow logo in June and nothing else. We’re here every month, and we take your business as seriously as you do.
I’m on your kickoff call and I stay close to every account, so you always know who to call. We also built Gaydar, a dating app for our community, from the first sketch to the App Store, and the same small team works on yours.
Origin
Why we’re here.
Queer-owned businesses kept getting overlooked, and the agencies that did show up mostly arrived in June and left in July. So we made the agency we wanted to hire: people from our community, every kind of marketing in one place, and a team that sticks around long after Pride.
How we work
What you can count on.
We stick around.
We keep working after the campaign ends, so the first burst of attention turns into customers who come back.
We plan before we post.
Good creative needs a good plan behind it, so we do the strategy first, even when the deadline is tight.
We know who we’re talking to.
We write for your customers, where they live and what they care about right now, with nothing recycled from last year’s deck.
We keep score.
We track what’s working and act on it, and we never lose sight of why you started your business.
We tell you what we think.
You’ll get our honest recommendation every time, and we listen just as hard as we talk.
The team
Meet the small but mighty team that makes the magic happen!
Strategy, creative and ads, from people who know your customers. There are no interns learning on your budget, and the people you meet on the first call are the people doing the work.
We’re LGBTQIA+ owned, with a team of gay, queer and trans folks and our allies. We’re a certified LGBT Business Enterprise with the NGLCC and a certified Minority Business Enterprise with New York City Small Business Services.
View our NGLCC certificateCertified LGBTBE (opens the official PDF)The family of logos
Some of the family.
and more.
Recognition
Independently recognized.
Independent rankings from Clutch, the leading B2B review platform.
Love from our clients
In their own words.
Every review here is public on Google or Clutch, and we didn’t change a word.
“I had an excellent experience with Daniel and everyone at the Gaygency. They created a powerful website, were very easy to collaborate with and delivered beyond my expectations!”
“Daniel has been great for us! He's very responsive and has our best interest in mind! Highly recommend and will continue to use them!”
“I have nothing but great things to say. They are thorough, speedy and deliver great work. They built a new website for me in less than 10 days! Highly recommended.”
“The Gaygency just gets it. Lots of agencies can talk the talk when it comes to marketing to the queer community, but Dan Montelongo and his team walk the walk. Highly recommended!”
David LautersteinCEO, Nasty PigGoogle review“Such an excellent experience to work with the Gaygency! They are so thoughtful and talented and really work with their clients to meet objectives and goals. They brought such a great vibe and energy to my business’s marketing.”
Ana HartnettFounder and CEO, Family Room WineGoogle review“The Gaygency is an ally to all in the war against the hate that LGBTQ people in this world endure. There is no one I would rather go into the fight with for our community, way of life, and very existence than The Gaygency.”
“The Gaygency did a great job on my Yoga Studio's website. Very grateful for their work, their skills and their support.”
“Nothing but good things to say! I would highly recommend Daniel and his team. Very reliable and professional.”
“We have experienced nearly a 60% increase on our e-commerce business the year we began working together and our seven year old retail business increased over 30% with the help of their local advertising prowess.”
Adam SingerFounder, Adam's NestGoogle review“I was impressed with how they ran everything.”