Every service. One studio.
Marketing thatunderstands thepeople it reaches.
An LGBTQ+-owned agency for strategy, ads, websites, and data. We're part of the community we market to, and we help founders, growing businesses, and national brands grow with it.
The roster
- NGLCC Certified LGBTBE
- NYC-Certified Minority Business Enterprise
- Five-star Google reviews
- LGBTQIA+ owned and run
Who we work with
Pick your door.
Just getting started, ready for your next stretch, or running a big brand: you get the same team either way.
Why now
Your LGBTQ+ customers are still gay in October.
A lot of big brands went quiet on Pride, and our community noticed. People are shopping with the brands that stay visible all year, and we’ll help you be one of them.
Why it works
We know your customers.
They’re our friends, our exes and our group chat.
The data advantage
Reach the people the ad platforms won’t let you find.
We have our own list of more than a million LGBTQ+ people who signed up themselves. If we run your ads, we use it to find more people like your best customers.
Real people
Every person on the list opted in on their own, and every one is verified.
Locked down
The list is stored as a secure hash. It never leaves our hands, and we never sell it.
Smarter lookalikes
Your ads reach more of our community, including the people the platforms won’t let you target directly.
Open Book, on every account
Peek at your marketing any day you like.
Every client gets Open Book, one dashboard with your ads, sales and email in one place, including the parts we don't run. No waiting for a monthly report to find out how it's going.
Open Book · client dashboard
Live- Tracked revenue
- $1.12M
- Blended ROAS
- 6.77x
- Leads this quarter
- 6,618
- Cost per lead
- $3.64
Monthly revenue, pulled from live data across the business. Check it any day of the week.
Selected work
Recent engagements.
- Mischief MatesMischief Mates has a whole cast of queer characters, so we gave every one of them a place to shop.View case
- Automic GoldAutomic Gold makes fine jewelry for people most jewelry ads ignore, so we went and found them.View case
- Out AdventuresOut Adventures takes gay and queer travelers around the world, so we found the ones ready to pack.View case
- Nasty PigNasty Pig already had the fans, so we built an online home for them to shop and stay in touch.View case
- GaydarGaydar is a dating app for our community, and we built the whole thing ourselves.View case
- OasisOasis was meant to be a safe, fun home for our community in Asbury Park, and people were talking before the doors opened.View case
Ways to work together
Date us first, or put a ring on it.
Try us on one project, or hand us your marketing from day one. Either way, it starts with a call.
01
Try one project
Not sure about hiring an agency yet? Start with one thing, like a website, a campaign or a brand book, for a fixed price and no long contract.
Start here02
Grow into a retainer
Ads, content, email and reporting from one team, with a fresh plan every quarter. Move up from a project, or start here on day one.
03
Full partnership
We run your marketing with you, start to finish, and you can check how it's going on your own dashboard any day you like.
In their words
5.0 across public Google reviews
“The Gaygency just gets it. Lots of agencies can talk the talk when it comes to marketing to our community, this team walks the walk. Nasty Pig wouldn't be where it is today without them.”
The founder
Hi, I’m Daniel.
I started The Gaygency because our community deserves an agency that stays. Too many businesses I cared about were getting a rainbow logo in June and nothing else. We’re here every month, and we take your business as seriously as you do.
We also built Gaydar, a dating app for our community, from the first sketch to the App Store. The same small team works on yours.
The Gaygency Guides
Homework you’ll enjoy.
Free campaign guide
Would your campaign pass pre-flight?
Run your next LGBTQ+ campaign through our pre-flight checklist and catch the awkward stuff before your customers do. It covers strategy, language, creative, media and how you’ll measure it.
- Six sections, each a simple pass or fail
- Built on real LGBTQ+ consumer data
- Tells you to go live or fix it first
We’ll email it to you. No spam, promise.