Every service. One studio.
Marketing thatunderstands thepeople it reaches.
Strategy, media, web, and data from an LGBTQ+ team that lives the culture it markets to, for everyone from solo founders to national teams.
The roster
- NGLCC Certified LGBTBE
- NYC-Certified Minority Business Enterprise
- 5.0 across public Google reviews
- $15M+ client revenue since 2022
Who we work with
The same standards for your growth, no matter the size of your business.
Solo founder, established operator, or national brand team: you get the same senior team and the same live numbers. What changes is where we start.
Why now
The big-brand exodus created an opportunity: an audience looking for new brands to support.
39%
of large companies went quiet on Pride engagement in 2025
71.5%
of LGBTQ+ consumers buy less from brands seen as retreating
$1.4T
in yearly US spending power deciding where to go next
Loyalty is moving to the brands that stay present. Showing up well, all year, is a strategy problem. It is the one we solve.
The Spectrum System
Strategy
Positioning, audience research, and a plan we can point to.
Build
Sites, campaigns, systems. Built to ship, not to pitch.
Launch
We go live, then stay close while the numbers come in.
Optimize
We iterate on what the data tells us, not what we want it to say.
Why it works
We are the community we market to.
The data advantage
1,000,000+ verified LGBTQ+ consumers. No other agency has this.
Our proprietary first-party dataset powers targeting the platforms cannot offer anymore. If we run your media, we can put it to work for you.
Verified, not modeled
More than one million real, verified LGBTQ+ consumers. Not an inference, not a lookalike of a lookalike. People who raised their hands.
Secured by design
The dataset lives in a secured cryptographic hash. It is never sold, never shared, never exposed. It powers campaigns without leaving our hands.
Built to supercharge campaigns
Precision targeting and sharper lookalike audiences for your paid media, so you can reach the community the big platforms stopped letting you target.
Open Book. Standard on every engagement
Your growth, monitored in a single dashboard.
We call it Open Book: one dashboard that pulls data from across your business, ad accounts, sales, email, the works, into a single 360 view of everything going on, whether we run that part or not. You see what is working, what is not, where your business is performing, and exactly how our work moves the numbers.
Open Book · client dashboard
Live- Tracked revenue
- $1.12M
- Blended ROAS
- 6.77x
- Leads this quarter
- 6,618
- Cost per lead
- $3.64
Monthly revenue, fed by live data from across the business. Checkable any day of the week.
Proof
Recent client wins.
$1.12M
Tracked revenue, one client, 7 months
6.77x
Blended ROAS across Meta and Google
6,618
Leads at $3.64 each, down from $7.47
Selected work
Recent engagements.
- Automic Gold$1.12M tracked revenue at 6.77x ROASView case
- Out Adventures6,618 leads at $3.64 eachView case
- Nasty Pig7.85x ROAS and 20k new subscribersView case
- GaydarBuilt, shipped, and live in both app storesView case
- Oasis20+ press features in 7 daysView case
The on-ramp
Ways to work together.
Start wherever you are comfortable. Try us with a single project and see how we work, or skip straight to a retainer if you already know what you need. Either way, it begins with a call.
01
Try one project
On the fence about hiring an agency? Start with one scoped piece of work: a website, a campaign, a brand book. Fixed price, real deliverable, no long contract.
Start here02
Grow into a retainer
Media, content, email, and reporting running as one system, re-planned quarterly. Grow into it from a project, or start here on day one. Plenty of clients do.
03
Full partnership
The whole marketing function, run with you: strategy, production, media, and a live dashboard that holds us accountable for all of it.
In their words
5.0 across public Google reviews
“The Gaygency just gets it. Lots of agencies can talk the talk when it comes to marketing to our community, this team walks the walk. Nasty Pig wouldn't be where it is today without them.”
The founder
Built by a creative entrepreneur.
Ten years leading campaigns at Apple, Dentsu, and Ann Inc. for brands like Macy’s, Nordstrom, and Virgin America. Then Daniel Montelongo built his own shop. Since founding The Gaygency in 2022 the work has driven more than $15 million in revenue across the roster, from solo founders to national brands.
He is also the founder of Gaydar, a dating app The Gaygency built and shipped to the App Store and Google Play. When we say we build systems and launch real products, that is not a metaphor. Behind him: a senior team and systems built to outwork agencies twice the size.
“We do not just say we know the community. We are the community.”
The Gaygency Guides
