Question 1

Will you take on any project?

Accepted Answer

Not always. If the fit is wrong, the budget cannot reach the goal, or the work would ask us to fake enthusiasm, we say so on the first call and point you somewhere better. Every yes we give is a real one.

Question 2

Do you publish pricing?

Accepted Answer

No. Every engagement is scoped to the goal, the channels, and the stage your business is at. The booking flow asks for your budget range up front, so the first call starts as an honest conversation instead of a guessing game.

Question 3

Do you only work with LGBTQ+-owned businesses?

Accepted Answer

No. We work with LGBTQ+-owned businesses and with genuine allies who want this community as customers year round. What we turn down is rainbow-washing: a June logo swap with nothing behind it.

Question 4

Who owns the ad accounts and the data?

Accepted Answer

Your ad accounts, your analytics, your data, and your website are yours, in writing, and they leave with you. The marketing systems we build and operate for you, like Open Book and the automation behind your campaigns, are ours: we build them, we run them, you get the results. If we ever part ways, you can keep those systems running at a reduced fee.

Question 5

What happens after I book?

Accepted Answer

You get a confirmation right away and pick your call time on the spot. Before the call, we read your submission, review your business, and prepare. Your side of the prep: bring your questions and make sure every decision maker is on the call.

Question 6

How fast can we start?

Accepted Answer

A call this week. Audits land inside one week. Websites ship in weeks, not quarters.

Question 7

What is the 1M+ consumer dataset, and is it safe?

Accepted Answer

A proprietary first-party dataset of more than one million verified LGBTQ+ consumers, held in a secured cryptographic hash. It is never sold and never leaves our hands. For you, it powers precision targeting and lookalike audiences that find your people, as an optional add-on to media buying engagements.

Question 8

What happens in month four?

Accepted Answer

Month four is when most agencies start coasting. It is when our first quarterly re-plan lands. Strategy is scheduled into the engagement, and the longest client relationships on our roster are the ones with the most plan revisions.

Question 9

We are a large company. How discreet can you be?

Accepted Answer

NDAs by default, no logo on our site without written approval, and work product that carries your name, not ours. Discretion is a standard, not an upgrade.

What matters	The Gaygency	Generalist agency	LGBTQ+ publisher	Freelancer
LGBTQ+ cultural fluency, lived		rare		varies
Wins general-market customers too			their readers	varies
Published results with numbers		sometimes	market stats only	rarely
Every service under one roof			media only	—
The team does the work		account pyramid	sales led
You own accounts and data, in writing		varies	their platform	varies
Open Book live results dashboard		—	—	—
Proprietary LGBTQ+ audience data	1M+ verified	—	their readers	—

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Questions that fit

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The Gaygency, next to the alternatives.

Asked before every engagement.

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