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TheGaygency

Government and public sector

Reach LGBTQ+ residents with a message they trust.

People act on a public message when they trust who it's from. We help government and public agencies reach LGBTQ+ residents with strategy, creative, media and reporting, from a certified LGBT- and minority-owned business.

A person with a bleached buzz cut against a sky blue backdrop

What we handle

What we help public teams with.

Reaching the communities your general campaigns miss.

Creative that speaks to LGBTQ+ residents without a single stereotype.

Protecting the trust your community took years to build.

Certifications and references, ready for procurement.

Built for public work

How the work is built.

Campaigns that serve residents and hold up to public scrutiny, from a team that's part of the community.

01

Campaign strategy and creative

Research, messages and creative made for the communities the campaign serves, in the languages and channels they use, with community review at every step.

02

Media that reaches the hard to reach

Ads and community media across the platforms, publishers and spaces where LGBTQ+ residents spend time, including the people mainstream buys miss.

03

Measurement and public reporting

Clear reports for your program team and stakeholders, with results your department can publish.

04

Procurement ready

NGLCC-certified LGBT Business Enterprise and NYC-certified Minority Business Enterprise, with documented process, insurance, references, and supplier diversity paperwork ready to file.

  • NGLCC Certified LGBTBE
  • NYC-Certified Minority Business Enterprise
  • Statewide public health campaign experience
  • HIPAA-experienced health vertical
  • Procurement and supplier diversity ready

Fair questions

Asked by everyone at your stage.

Yes, we do this work for state government today, including statewide public health campaigns. References are available through procurement.

“Public health messages only work when the community trusts the messenger.”

The Gaygency