Campaign Strategy
Let's plan a launch nobody can miss!
A great launch tells one story on every channel at the same time. We plan the whole campaign from first hello to final follow-up, and we agree on budgets, creative briefs and how we'll measure success before anything goes live.
What's included
Here’s what you get
A full campaign plan, from first impression to follow-up
Key messages and a creative brief every channel works from
A budget split across channels, with our reasoning explained
A timeline with owners, dependencies and approval checkpoints
A plan for measuring success, agreed on before launch
A post-campaign report: what worked, what didn't and what to do next time
How it works
Here’s how we do it
Define success
We agree up front on the one number the campaign needs to move, so we can say honestly whether it worked.
Plan the sequence
Awareness, consideration, conversion and follow-up, timed so each channel builds on the last one.
Brief every channel
Ads, press, social, email and your website all work from the same key messages, so the campaign sounds like one brand everywhere.
Run the campaign
Weekly check-ins while it's live, quick decisions and a written report at the end, so the next campaign starts smarter.
Client wins
Look what we’ve done together!
20+
press features in 7 days for the Oasis opening campaign
50%
of Oasis weekend tickets sold within the first 24 hours
2 days
for Ric Sena Presents pre-sales to sell out, down from 5
How we work together
Usually starts as a project, then becomes a monthly retainer as you grow.
Thirty minutes with the team you'd be working with.
Book a CallPairs well with
Fair questions
Asked before every engagement.
Usually, and it works better that way because the people who planned it are on the hook for the results. If you have an in-house team, we can plan and guide while they run it.
Find your fit
Terms worth knowing
The right words matter here. These come from our Pride, Flags & Symbols glossary, where each one has a plain-English definition.