Paid Social
Ads that pay for themselves, in an account you own.
We buy Meta and TikTok to produce customers, not impressions. Every dollar is tracked to revenue on a live dashboard you can open any day of the week, in an ad account that belongs to you from day one.
Deliverables
What you get.
Account structure built for learning, not just spending
Creative testing framework with a documented cadence
Audience research and lookalike builds
Optional add-on: our proprietary dataset of 1M+ verified LGBTQ+ consumers powering lookalike audiences
Conversion tracking reviewed and repaired before the first dollar of spend
Weekly optimization with notes a human can read
Open Book live dashboard tied to revenue, standard on every engagement
Process
How it works.
Fix the tracking first
No spend until the pixel, the conversions, and the attribution hold up. Optimizing against bad data just gets you to the wrong answer faster.
Test on purpose
Structured creative and audience tests with a hypothesis attached to each. Every test teaches us something we apply to the next one.
Feed the winners
Budget moves to what performs, on a schedule, with the reasoning written down. No set-and-forget, no mystery reallocations.
Report like we sit next to you
Weekly notes plus Open Book, your live dashboard tied to revenue. If a number is flat you hear it from us first, with a plan.
Client results
The numbers.
7.85x
Nasty Pig return on ad spend
6.77x
Automic Gold blended ROAS across Meta and Google
$3.64
Out Adventures cost per lead, down from $7.47
Engagement shape
Typically a monthly retainer. Month to month after the first ninety days.
Thirty minutes with the people you'd actually work with.
Book a CallRuns even harder alongside
Featured work
See this service in action.
Fair questions
Asked before every engagement.
You do, from day one, in writing. Ad accounts, pixels, audiences, creative files. If we ever part ways, everything stays with you.
Who it’s for