What budget do we need for this to work?

Enough for the platform to learn, which depends on your price point and how you sell. If your budget can't reach your goal, we'll tell you on the first call.

What is the 1M+ consumer dataset?

It's our own first-party dataset of more than one million verified LGBTQ+ consumers, stored as a secure cryptographic hash. As an optional add-on, it powers lookalike audiences the ad platforms can't build on their own.

Paid Social

Grow your business with new customers!

We run Meta and TikTok ads that put your business in front of the right people. You can check your sales on a live dashboard any day, and the ad account belongs to you from day one.

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What's included

Here’s what you get

An account set up so we can find out what works fast

A creative testing plan with a set schedule

Audience research and lookalike audiences

Optional add-on: lookalike audiences built from our dataset of 1M+ verified LGBTQ+ consumers

Conversion tracking checked and fixed before any money is spent

Weekly tune-ups, with notes in plain English

Open Book, your live dashboard tied to revenue, included in every engagement

How it works

Here’s how we do it

Fix the tracking first

Before we spend a dollar, we make sure your pixel, conversions and attribution are working. Decisions made on bad data are bad decisions.

Test with a plan

Every creative and audience test starts with a question, and what we learn shapes the next round.

Back the winners

We move budget toward what's working on a regular schedule, and we write down why, so you always know where your money is going.

Keep you in the loop

You get weekly notes plus Open Book, your live dashboard. If results slow down, you'll hear it from us first, along with the plan to fix it.

Client wins

Look what we’ve done together!

7.85x

back for every ad dollar Nasty Pig spent

6.77x

back for every ad dollar Automic Gold spent across Meta and Google

$3.64

per lead for Out Adventures, down from $7.47

How we work together

Usually a monthly retainer, and after the first ninety days it's month to month.

Thirty minutes with the team you'd be working with.

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Pairs well with

Landing Pages Measurement and Analytics Email and SMS

Our work

Take a peek at the work

Nasty Pig

Established

Nasty Pig already had the fans, so we built an online home for them to shop and stay in touch.

We rebuilt the website, ran the ads and grew an email list, all in a voice as unapologetic as the brand.

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BodyFactory Skin Care

Established

BodyFactory's clients already came back for more, so we made every location feel like one brand.

We pulled the locations together under one look, kept in touch with new and lapsed clients, and made booking online easy.

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Adam's Nest

Established

Adam's Nest has the kind of loyal regulars every shop wants, so our job was finding more people like them online.

We built a website, ads and an email program that keep summer visitors connected all year, with the brand's activist voice left sharp.

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Fair questions

Asked before every engagement.

You do, from day one, in writing. The ad accounts, pixels, audiences and creative files are all yours. If we ever part ways, everything stays with you.

Find your fit

For Established For Founders For Arts & Culture

Terms worth knowing

The right words matter here. These come from our Community & Slang glossary, where each one has a plain-English definition.

Let’s get people talking about you!

Let's Do This Start Your Project