Measurement and Analytics
Numbers you can read. Decisions you can defend.
We set up tracking that holds up after cookies, build dashboards a human can read, and walk your team through what the numbers mean. Every engagement includes Open Book, our live client dashboard, so you can check results any day you like.
Deliverables
What you get.
GA4 and server-side tracking, set up and verified
Conversion tracking audit and repair across every channel
Open Book live dashboard, standard on every engagement
Attribution review: what deserves credit and what is stealing it
UTM and naming standards so the data stays clean after we leave
Quarterly read-outs in plain language, decisions attached
Process
How it works.
Audit the truth
What is tracked, what is double-counted, and what is missing entirely. Most accounts are making confident decisions on numbers that are quietly wrong.
Rebuild the plumbing
GA4, server-side tracking, and conversion events wired so every channel reports into one honest picture.
Build the dashboard
Open Book: a live view tied to revenue and leads that you can open any day, not a PDF that arrives when the month is already over.
Read it together
Quarterly read-outs where the numbers turn into decisions. The point was never more data; it was better calls.
Client results
The numbers.
$1.12M
Automic Gold revenue tracked to the dollar across Meta and Google
4.34%
Out Adventures click-through rate, up from 2.26%, found by testing against clean data
$3.64
Out Adventures cost per lead, down from $7.47, measured instead of guessed
Engagement shape
Project to start, retainer to grow. The scope steps up when you do.
Thirty minutes with the people you'd actually work with.
Book a CallRuns even harder alongside
Featured work
See this service in action.
Fair questions
Asked before every engagement.
Neither, out of the box. Every platform grades its own homework. The fix is one measurement plan that defines what counts, wired consistently, so disagreements become explainable instead of alarming.
Who it’s for