Measurement and Analytics
Let's find out what's working!
We set up tracking that keeps working as cookies disappear, build dashboards anyone can read and walk your team through what it all means. Every engagement includes Open Book, our live client dashboard, so you can check your results any day.
What's included
Here’s what you get
GA4 and server-side tracking, set up and verified
A conversion tracking audit and fixes across every channel
Open Book live dashboard, included in every engagement
An attribution review showing which channels drive sales
Tracking link and naming standards that keep your data clean
Quarterly reviews in plain English, with recommendations
How it works
Here’s how we do it
Check your tracking
We find what's tracked, what's counted twice and what's missing entirely. Lots of businesses make big decisions on numbers that are quietly wrong.
Rebuild the setup
We set up GA4, server-side tracking and conversion events so every channel reports into one accurate view.
Build the dashboard
Open Book gives you a live view of sales and leads you can check any day, instead of waiting for a report after the month ends.
Review together
Every quarter we meet and turn what we're seeing into decisions about where to spend next.
Client wins
Look what we’ve done together!
$1.12M
in Automic Gold revenue, with every sale traced across Meta and Google
4.34%
Out Adventures click-through rate, up from 2.26%, found by testing against clean data
$3.64
per lead for Out Adventures, down from $7.47, with accurate tracking behind it
How we work together
Usually starts as a project, then becomes a monthly retainer as you grow.
Thirty minutes with the team you'd be working with.
Book a CallPairs well with
Our work
Take a peek at the work
Fair questions
Asked before every engagement.
Neither, out of the box. Each ad platform counts in its own favor. The fix is one plan that defines what counts as a sale or a lead, set up the same way everywhere, so the differences finally make sense.
Find your fit