Automic Gold

The Challenge

Automic Gold is a queer-owned fine jewelry brand built on solid gold, radical sizing inclusivity, and a customer base that most jewelry marketing ignores. Fine jewelry is a high-consideration purchase with a long path from first click to checkout, and paid media in the category is expensive enough that guesswork gets punished quickly.

The brand needed paid advertising that scaled revenue profitably across both Meta and Google, with reporting honest enough to know exactly which dollar produced which sale. Not a monthly PDF of impressions. Real numbers, from live ad accounts, every month.

The Strategy

We managed Meta and Google as one system rather than two silos. Meta handled discovery and demand creation. Google captured the search demand that discovery produced. Budget moved between the two based on what the blended numbers said, not on platform loyalty.

Every month closed with a published report built directly from live ad account data through our AI reporting pipeline. The client never had to ask how the spend performed. The answer was already on a page they could open, with creative-level detail and month-over-month trends.

What We Built

• Full-funnel Meta campaigns pairing product creative with audience-true messaging for a brand whose customers span the gender spectrum
• Google Search and Performance Max campaigns capturing branded and category demand
• A blended measurement model tracking revenue and ROAS across both platforms against a single target
• An automated monthly reporting pipeline that pulls from live ad accounts and publishes a client-facing report at a dedicated URL

The Results

Across seven months of managed media, from November 2025 through May 2026, the program tracked $1.12M in revenue at a 6.77x blended ROAS across Meta and Google. Every month of that run has a published report behind it, built from the ad accounts themselves.

The numbers are not a year-end estimate. They are the same figures the client checks every month, which is exactly how we think agency reporting should work.