Corporate and brand teams
Let's make your brand a community favorite!
Most agencies show up for our community one month a year. We help brand teams show up all year, with work our community trusts and the discretion you need.
What we handle
What we help brand teams with.
A Pride plan you can stand behind, whatever the reaction.
Coming back after you pulled back, in a way people believe.
Real insight on LGBTQ+ customers in your category.
A clear list of what to do next.
Creative our community has seen before it runs.
Why now
Our community remembers who kept showing up.
Plenty of big brands went quiet on Pride, and people noticed. The brands that stay visible are winning that loyalty, and we'll help you stay visible without the missteps.
What we do for brand teams
How the work is built.
We start with real insight on your customers and a plan your legal team is comfortable with.
The insight briefing
What LGBTQ+ customers in your category buy, what keeps them loyal, where they spend time and where your competitors are falling short, built on our own list of more than a million verified LGBTQ+ people. Ready for your board.
A visibility plan
A clear plan for how visible to be and what to do if pressure comes from any direction, set to your comfort with risk.
Specialist of record
An ongoing retainer for community strategy, LGBTQ+ media, creator partnerships and reporting, working alongside your agency of record.
Creative our community sees first
We test your campaign with LGBTQ+ people before any media runs, so it feels genuine to our community and works for everyone else. We make it ourselves or with your agency of record.
Reporting your whole team can use
A scorecard, a quarterly readout and a dashboard anyone on your team can check any day.
- NGLCC Certified LGBTBE
- NYC-Certified Minority Business Enterprise
- NDAs by default
- Named team
- Legal-review-ready workflow
- HIPAA-experienced health vertical
- Procurement and supplier diversity ready
Fair questions
Asked by everyone at your stage.
No. We help you decide how visible to be, on purpose, at the level of risk you're comfortable with.
What we do for you
Services built for this stage.
Featured work
Selected engagements.
“We show up for our community every month.”
The Gaygency