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TheGaygency

Creator Partnerships

Team up with creators your customers already follow

We find LGBTQ+ creators who fit your brand, write briefs that respect their craft and handle every step of the partnership. Then we show you how each one did: reach, cost and return, just like any other ad.

What's included

Here’s what you get

Creator sourcing and vetting, with shortlists you approve

Outreach, negotiation and scheduling, all handled for you

Briefs that give creators freedom and protect your brand

Contracts with usage rights spelled out in writing

Content review and approval before anything posts

Performance reports held to the same standard as paid ads

How it works

Here’s how we do it

01

Shortlist

We check creators for audience fit, engagement quality and track record, then bring you a short list of strong options.

02

Brief

We give creators clear guardrails and room to sound like themselves, because that voice is why their audience listens.

03

Produce

We handle timelines, approvals and usage rights, so nothing posts before it's ready and nothing gets lost in a DM thread.

04

Review and rebook

We report on every partnership the way we'd report on an ad buy. Creators who do well become repeat partners, often at better rates.

How we work together

Usually a monthly retainer, and after the first ninety days it's month to month.

Thirty minutes with the team you'd be working with.

Book a Call

Fair questions

Asked before every engagement.

Yes, often by choice. A smaller creator with a loyal audience can outperform a big name with a sleepy one. We pick for fit and trust over follower count.

Terms worth knowing

The right words matter here. These come from our Pop Culture & Media glossary, where each one has a plain-English definition.

Let’s get people talking about you!