Skip to content
TheGaygency

Glossary

Lavender Menace

Lavender Menace was a phrase Betty Friedan used to dismiss lesbians in the feminist movement, later reclaimed by lesbian activists in a 1970 protest.

'Lavender Menace' began as a slur. In 1969 Betty Friedan, a founder of the National Organization for Women, warned that lesbians were a threat to the credibility of the women's movement. Rather than retreat, a group of lesbian feminists reclaimed the phrase. At the Second Congress to Unite Women in New York on May 1, 1970, activists including Rita Mae Brown and Karla Jay stormed the stage wearing 'Lavender Menace' t-shirts and handed out the manifesto 'The Woman-Identified Woman.' Many later formed the group Radicalesbians. The action pushed lesbian issues into feminist organizing and became a lasting model of turning an insult into a badge of pride.

How Not to F*ck Up Your Queer Marketing, a free checklist

Free checklist

How not to f*ck up your queer marketing

A checklist for businesses that want to win over LGBTQ+ customers, authentically.

Definitions are the easy part. The checklist helps you get the rest of your marketing right too.

Delivered by email. No spam, ever.

Related terms

Need help applying this?