News
What we have shipped.
Published research, free resources, certifications, and recognition. Newest first.
07-29-26
The LGBTQ+ Campaign Pre-Flight Checklist is available free
Forty-two checks across strategy, language, creative, media, accountability, and measurement: the list we run inside the studio before any campaign aimed at the LGBTQ+ community goes live. Six sections, pass or fail, ending in a score.
Get the checklist07-29-26
The LGBTQ+ Consumer: an interactive, sourced data story
Six acts on the numbers behind this audience, from population share to spending power to what brand retreat costs. Every figure links to its live source, and each source was verified twice before publishing.
Read the data story07-29-26
A plain-English guide to gay slang and terminology
Organised by what the words are for rather than alphabetically: body and type words, sex and role language, sexual health terms, the ballroom and drag vocabulary that took over mainstream slang, identity labels, and the reclaimed words. Every term links to a sourced definition.
Read the guide07-27-26
thegaygency.com, rebuilt
A ground-up rebuild of the agency site: the services and audience pages, the work, the resource library, and real intake for every form. Built for speed, and readable on every screen size.
07-27-26
An LGBTQ+ glossary of 1,205 terms, each defined in plain English
Identity and gender, community slang, ballroom and drag, pride flags, sexual health, nightlife, history, and law, with sources on the entries that need them. Browsable by category or searchable by term.
Open the glossary07-11-26
Certified LGBT Business Enterprise
The Gaygency is NGLCC-certified as an LGBT Business Enterprise, which lets partners count work with us toward supplier-diversity commitments. The certificate is published in full.
View the certificate