Government and public sector
Public campaigns that reach LGBTQ+ communities.
We are the working partner behind Care That Fits You, a statewide sexual health campaign for the Massachusetts Department of Public Health. For any government entity that needs to reach LGBTQ+ residents with credibility: strategy, creative, media, and measurement from a certified LGBT- and minority-owned business enterprise.
Sound familiar?
What we hear from public teams.
“Our campaigns reach the general public and miss the communities at highest need.”
“We need creative that speaks to LGBTQ+ residents without a single stereotype in it.”
“Community trust took years to build and one bad campaign to lose.”
“Procurement needs certifications and references before we can even talk.”
Built for public work
How the work is built.
Campaign work built to serve residents and stand up to public scrutiny, from a team that belongs to the communities these campaigns serve.
Campaign strategy and creative
Audience research, message development, and creative produced for the communities the campaign serves, in the languages and channels they use, with community review at every stage.
Media that reaches the hard to reach
Paid and endemic media planning across the platforms, publishers, and community spaces where LGBTQ+ residents spend time, including the audiences mainstream buys miss.
Measurement and public reporting
Clear reporting for program teams and stakeholders: reach, engagement, and outcome tracking your department can publish and defend.
Procurement ready
NGLCC-certified LGBT Business Enterprise and NYC-certified Minority Business Enterprise, with documented process, insurance, references, and supplier diversity paperwork ready to file.
- NGLCC Certified LGBTBE
- NYC-Certified Minority Business Enterprise
- Working with the Massachusetts Department of Public Health
- HIPAA-experienced health vertical
- Procurement and supplier diversity ready
Fair questions
Asked by everyone at your stage.
We are doing it now. The Gaygency is a working partner on Care That Fits You, a statewide sexual health campaign for the Massachusetts Department of Public Health. References are available through procurement.
What we do for you
Services built for this stage.
“Public health messages only work when the community trusts the messenger.”
The house view