Corporate and brand teams
Cultural fluency. Corporate discipline.
The LGBTQ+ segment holds $1.4 trillion in US spending power, and your roster agency covers it one month a year. We are the specialist partner for brand teams that want the segment done right: data first, risk calibrated, and discreet when the work calls for it.
Sound familiar?
What we hear from marketing leaders right now.
“Whatever we do for Pride, someone will come for us. The question is who, and how bad.”
“We pulled back publicly and our own people noticed. So did our customers.”
“Our generalist agency gave us a rainbow logo and called it a segment strategy. Once. In June.”
“We do not have real data on this audience. We have a deck from 2019.”
“Everyone tells me what not to do. Nobody tells me what to do.”
Why now
The share shift happening right now
39%
of large companies cut public Pride engagement in 2025
71.5%
of LGBTQ+ consumers buy less from brands seen as retreating
2x
the rate at which retreating brands lose LGBTQ+ customers
Loyalty is being reallocated to the brands that stay present. Staying present well is a strategy problem, and it is the one we solve.
Insight first, then execution
How the work is built.
We do not open with a campaign pitch. We open with evidence your CFO can read and a plan your legal team can live with.
The insight briefing
A category-specific read on LGBTQ+ consumers for your brand, powered by our proprietary dataset of one million plus verified LGBTQ+ consumers: spend, loyalty drivers, channel behavior, and where your competitors are exposed. Built to be walked into a board room.
The visibility framework
A calibrated map of actions from internal-only to mainstream-facing, with trigger criteria and response plans for pressure from any direction. We meet you at your risk tolerance.
Specialist of record
An ongoing retainer for segment strategy, endemic media, creator and community partnerships, and always-on measurement. Built to complement your agency of record, not compete with it.
Creative built for scrutiny
Campaign creative and messaging tested with LGBTQ+ consumers before a dollar of media runs behind it, so the work reads as genuine to the community and holds up everywhere else. Produced in house or alongside your agency of record.
Measurement on a corporate cadence
A segment scorecard, quarterly readouts, and an Open Book dashboard your whole team can check any day. Reporting built to answer finance's questions as well as marketing's.
- NGLCC Certified LGBTBE
- NYC-Certified Minority Business Enterprise
- NDAs by default
- Named senior team
- Legal-review-ready workflow
- HIPAA-experienced health vertical
- Procurement and supplier diversity ready
Fair questions
Asked by everyone at your stage.
No. Advocacy is not the service. Strategy is. The framework exists precisely so visibility decisions are made deliberately, with evidence, at your risk tolerance.
What we do for you
Services built for this stage.
Featured work
Selected engagements.
“Representation without strategy is pandering.”
The house view