Skip to content
TheGaygency

Glossary

Stigma

Stigma is the negative labeling of an identity, condition, or behavior as shameful, which leads to discrimination and exclusion.

Stigma is the process by which a trait, identity, or health condition gets marked as shameful or inferior, leading to prejudice, exclusion, and internalized shame. LGBTQ+ people experience stigma tied to sexual orientation and gender identity, and people living with HIV face additional HIV-related stigma rooted in fear and misinformation from the earliest days of the epidemic. Stigma can be social, structural, or internalized, and it shows up in everyday slights as well as in institutions. It is a major driver of mental health disparities and can keep people from testing, treatment, or care. Reducing stigma is a central goal of public health, advocacy, and community organizing.

How Not to F*ck Up Your Queer Marketing, a free checklist

Free checklist

How not to f*ck up your queer marketing

A checklist for businesses that want to win over LGBTQ+ customers, authentically.

Definitions are the easy part. The checklist helps you get the rest of your marketing right too.

Delivered by email. No spam, ever.

Related terms

Need help applying this?