Visual Identity
Get a look people spot before they read your name
We design a full look for your brand that holds up everywhere you show up: ads, storefronts, pitch decks, merch, even a museum wall. Your team gets clear rules and ready-to-use files for every day.
What's included
Here’s what you get
Logo set with primary, secondary and small-size versions
Typography and color, with contrast checked for accessibility
Simple usage rules that keep everything looking like you
An organized asset library, ready to export
Templates for the formats you use most: social, decks, email
Every file and font handed over. You own all of it.
How it works
Here’s how we do it
Take stock
We gather everything with your name on it today and decide together what stays, what goes and what the new look needs to do better.
Explore
We develop a few strong directions and show each one on the things you use, like your packaging, site and social posts, so you can judge them in context.
Build the look
Your favorite direction becomes the full package: logo, type, color, spacing and the rules that keep it consistent after we hand it over.
Hand it over
You get the library, the templates and a walkthrough with the people who'll use them every day. We're done when your team can create with it on their own.
Client wins
Look what we’ve done together!
+20%
Sugar Wood sales in the first quarter after the new identity and site
50%
of Oasis weekend tickets sold within 24 hours of the brand going public
60%
Adam's Nest e-commerce growth in year one of working together
How we work together
Usually a fixed-price project. We agree on the scope and the price before we start.
Thirty minutes with the team you'd be working with.
Book a CallPairs well with
Our work
Take a peek at the work
Fair questions
Asked before every engagement.
Yes. You'll see a few distinct directions, each with the thinking behind it, shown on your own materials. That makes choosing way easier than scrolling through dozens of thumbnails.
Find your fit
Terms worth knowing
The right words matter here. These come from our Pride, Flags & Symbols glossary, where each one has a plain-English definition.