Glossary
Yas
Yas is an enthusiastic exclamation meaning an emphatic yes, rooted in Black and Latino ballroom and drag culture.
Yas is a slang exclamation that works as an emphatic, joyful yes, used to express excitement, approval, or encouragement. It is often stretched out for effect, as in yaaaas or yasss, with the extra letters signaling extra enthusiasm. The word grew out of ballroom and drag culture, the African-American and Latino LGBTQ+ scene where it was called out to cheer on performers. Accounts trace its use back at least to the 1980s ball scene, with some pointing to drag encouragement even earlier. From there it spread through queer nightlife, the internet, and shows built on drag, eventually reaching mainstream pop culture. Knowing its Black and Latino queer origins is part of using it with respect rather than as a hollow meme.
Learn more: en.wikipedia.org/wiki/Ball_culture

Free checklist
How not to f*ck up your queer marketing
A checklist for businesses that want to win over LGBTQ+ customers, authentically.
Definitions are the easy part. The checklist helps you get the rest of your marketing right too.
Delivered by email. No spam, ever.
Related terms